The Healthy Kids Toolkit is a unique online interactive educational tool created for the Apps for Healthy Kids contest. The Toolkit has been designed to educate parents about how they and their families can live healthier lifestyles through better nutrition and physical activity. It combines healthy eating and exercise behavior resources from the United States Department of Agriculture (USDA), United States Department of Health and Human Services (DHHS), the National Heart Lung and Blood Institute (NHLBI), and the National Cancer Institute (NCI) into one place. By incorporating emerging digital technologies such as avatars and ‘edutainment gaming’ designs, and leveraging them with interactive opportunities for the user to create and share additional content, the Healthy Kids Toolkit delivers a set of creative and informative tactics to bring web content to life. By making web content more engaging, the main messages will hopefully be better retained. The Healthy Kids Toolkit uses contemporary digital communications tools to appeal to new parents who don’t necessarily know healthy nutrition behaviors themselves. It is designed to provide an engaging and interactive opportunity for new parents to rehearse and assess the “important role that he/she plays in the formation of nutrition and physical activity habits in young children. There are countless opportunities every day to positively impact the children’s lives; small changes in the child care provider’s attitudes and …